It’s SEO time! Get the most out of your website’s search engine optimization (SEO) with this technical SEO checklist—a step-by-step guide designed to help webmaster and digital marketer improve site performance and rank higher in search engine results.

Preparation:

☐ Access to Google Analytics and Search Console

☐ There are no warnings in the Console

☐ The domain is not compromised

Step 1:

☐ Check your indexing pages

Step 2: Manage website crawling and indexing

☐ Sitemap available

☐ Check pages disallowed by robots.txt

☐ Check blocked pages

☐ 404 page set up

☐ Fix pages with 4xx and 5xx errors

☐ Canonical www/non-www setup

☐ No HTTPS/HTTP mixed content issues

☐ Check 301 redirects

☐ Check 302 redirects

☐ 304 response set up correctly

☐ No long redirect chains

☐ Remove duplicates

☐ Check localization

Step 3: Check website structure

☐ URLs are optimized

☐ Click depth is not high

☐ No broken links

☐ No orphan pages

☐ Anchor texts on internal links are optimized

Step 4: Optimize page speed

☐ Load test on server

☐ Check web vitals score

☐ Check performance score

☐ Optimize media

Step 5: Check mobile-friendliness and usability

☐ check mobile URLS

☐ check mobile page speed

☐ No pop-ups

☐ Layout looks ok on mobile

Step 6: Meta tags

☐ No empty titles or descriptions

☐ No duplicate titles or descriptions

☐ Titles and descriptions are not too long

☐ No keyword spamming

Step 7: Recrawl your pages

☐ submit pages via webmaster tools

☐ submit the sitemap

Keep in mind that SEO is not a one-time thing. It’s an ongoing process that requires constant improvement. Learn, test, and optimize as much as you can. Follow these technical SEO checklist to optimize your site for search engines efficiently. Once you’ve done this, you’re ready to improve your site’s performance and search engine visibility.