1) Introduction and Contact Information for the Data Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to any data that can be used to personally identify you.1.2 The data controller for this website, as defined by the General Data Protection Regulation (GDPR), is Sarah Trummer, Kaisergasse 17, 4020 Linz, Austria, email: sarah.trmmr@gmail.com. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data Collection When You Visit Our Website

2.1 When you use our website for informational purposes only—that is, if you do not register or otherwise provide us with information—we collect only the data that your browser transmits to the website server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• The website you visited
• Date and time of access
• Amount of data transmitted in bytes
• Source/link from which you accessed the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymized form)

Data processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files retrospectively should there be concrete evidence of unlawful use.2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the padlock icon in your browser’s address bar.

3) Hosting & Content-Delivery-Network

To host our website and display its content, we use a provider that delivers its services—either directly or through selected subcontractors—exclusively on servers located within the European Union.

All data collected on our website is processed on these servers.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

4) Cookies

To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies—small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called “session cookies”), while others remain on your device for a longer period and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of your web browser’s cookie settings.

If personal data is processed by individual cookies we use, such processing is carried out in accordance with Article 6(1)(b) of the GDPR either for the performance of a contract, in accordance with Article 6(1)(a) of the GDPR if consent has been given, or in accordance with Article 6(1)(f) of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a user-friendly and effective experience for visitors.

You can configure your browser to notify you when cookies are set and decide on a case-by-case basis whether to accept them, or to block the acceptance of cookies in specific cases or generally.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Getting in Touch

When you contact us (e.g., via the contact form or email), personal data is collected. The specific data collected when using a contact form is indicated on the respective contact form. This data is stored and used exclusively for the purpose of responding to your inquiry or for establishing contact and the associated technical administration.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) of the GDPR. If your contact is aimed at entering into a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted once your inquiry has been fully processed. This is the case when the circumstances indicate that the matter in question has been conclusively resolved and provided that no statutory retention obligations preclude such deletion.

6) Use of Customer Data for Direct Marketing

Brevo

Our email newsletters and other promotional email communications are sent via this provider: Brevo GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

Based on our legitimate interest in effective and user-friendly email marketing, we share the data you provided during registration with this provider in accordance with Article 6(1)(f) of the GDPR so that it can handle email distribution on our behalf.

We reserve the right, solely on the basis of your explicit consent pursuant to Article 6(1)(a) of the GDPR, to conduct a statistical analysis of the success of email campaigns using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the newsletter’s content. In this process, device information (e.g., time of access, IP address, browser type, and operating system) is also collected and analyzed, but is not combined with other data sets.

You may revoke your consent to email tracking at any time with future effect.

We have entered into a data processing agreement with the provider that protects the data of our website visitors and prohibits its disclosure to third parties.

7) Web analytics services

Google Analytics 4This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables us to analyze your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device that collect certain information. This information includes your IP address; however, Google truncates the last few digits of your IP address to prevent direct identification of individuals.

The information is transmitted to Google’s servers and processed there. This may also involve transfers to Google LLC, which is headquartered in the United States.

Google uses the information collected on our behalf to analyze your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics and truncated is not combined with other data held by Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the placement of cookies on the device you are using, takes place only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For additional legal information regarding Google Analytics 4, please visit https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and https://policies.google.com/technologies/partner-sites

Demographic Characteristics
Google Analytics 4 uses the special “demographic characteristics” feature and can use it to generate statistics that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be attributed to any specific individual and is deleted after being stored for a period of two months.

Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google may—subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) of the GDPR—analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the “Personalized Ads” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension of Google Analytics 4, the “UserIDs” feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6(1)(a) of the GDPR, have set up an account on this website, and sign in to that account on various devices, your activities—including conversions—can be analyzed across devices.

For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

8) Retargeting/ Remarketing and Conversion-Tracking

Meta Pixel with Extended Data Matching

Within our online platform, we use the “Meta Pixel” service from the following provider in extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”)

If a user clicks on an advertisement we have placed on Facebook or Instagram, “Meta Pixel” adds a parameter to the URL of our linked page. After the user is redirected, this URL parameter is then stored in the user’s browser via a cookie set by our linked page itself. In addition, this cookie collects specific customer data—such as the email address—that we collect on our website linked to the Facebook or Instagram ad during processes such as purchase transactions, account logins, or registrations (extended data matching). The cookie is then read, enabling the transmission of the data—including the specific customer data—to Meta.

We use “Meta Pixel” with advanced data matching to make our advertisements (so-called “Ads”) on Facebook and/or Instagram more effective and to ensure that they align with users’ interests or certain characteristics (e.g., interests in specific topics or products, as determined by the websites they have visited), which we transmit to Meta (so-called “Custom Audiences”).

In addition, we analyze the effectiveness of our ads by tracking whether users were redirected to our website after clicking on an ad (conversion). Compared to the standard version of “Meta Pixel,” the extended data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta so that it can be associated with the respective user profile and so that Meta can use the data for its own advertising purposes in accordance with Meta’s Data Use Guidelines (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to serve ads on and off Facebook.

All processing described above, in particular the setting of cookies to read information from the device you are using, is carried out only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, it may also be transferred to servers operated by Meta Platforms Inc. in the United States.

For data transfers to the United States, the provider has adhered to the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.

9) Site Features

9.1 Adobe Fonts (Typekit)

This site uses so-called web fonts from the following provider to ensure consistent font display: Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA

When you visit a page, your browser loads the required web fonts into its cache to display text and fonts correctly and establishes a direct connection to the provider’s servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

The processing of personal data in connection with establishing a connection with the font provider is carried out only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service via the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

9.2 FontAwesome

This site uses so-called web fonts from the following provider to ensure consistent font display: Fonticons, Inc., 710 Blackhorn Dr, Carl Junction, 64834, MO, USA

When you visit a page, your browser loads the required web fonts into its cache to display text and fonts correctly and establishes a direct connection to the provider’s servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

The processing of personal data in connection with establishing a connection to the font provider is carried out only if you have given us your explicit consent to do so in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service via the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For the transfer of data to the United States, the provider relies on the European Commission’s Standard Contractual Clauses, which are intended to ensure compliance with European data protection standards.

9.3 Google Web Fonts

This site uses so-called web fonts from the following provider to ensure consistent font display: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you visit a page, your browser loads the required web fonts into its cache to display text and fonts correctly and establishes a direct connection to the provider’s servers. In the process, certain browser information, including your IP address, is transmitted to the provider.

Data may also be transmitted to: Google LLC, USA

The processing of personal data in connection with establishing a connection with the font provider is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service via the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/pri

9.4 Google reCAPTCHA

On this website, we use the CAPTCHA service provided by the following vendor: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA.

“Google Fonts”—fonts downloaded from the Internet by Google—are used for the visual design of the CAPTCHA window. No information other than that mentioned above, which is already transmitted to Google via the reCAPTCHA functionality, is processed in this context.

The service verifies whether an input is made by a human or is an abusive act resulting from machine-based and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access attempts. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data regarding the browser and operating system types used, as well as the date and duration of the visit, and transmits this information to the provider’s servers for evaluation. Cookies—small text files stored in the end device’s browser—may be used for this purpose.

If the processing described above is based on cookies, these will only be set if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual responsibility on the Internet and preventing misuse and spam in accordance with Article 6(1)(f) of the GDPR.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

10) Tools and Miscellaneous

Cookie-Consent-Tool

Diese Website nutzt zur Einholung wirksamer Nutzereinwilligungen für einwilligungspflichtige Cookies und cookie-basierte Anwendungen ein sog. „Cookie-Consent-Tool“. Das „Cookie-Consent-Tool“ wird Nutzern bei Seitenaufruf in Form einer interaktiven Benutzeroberfläche angezeigt, auf welcher sich per Häkchensetzung Einwilligungen für bestimmte Cookies und/oder cookie-basierte Anwendungen erteilen lassen. Hierbei werden durch den Einsatz des Tools alle einwilligungspflichtigen Cookies/Dienste nur dann geladen, wenn der jeweilige Nutzer entsprechende Einwilligungen per Häkchensetzung erteilt. So wird sichergestellt, dass nur im Falle einer erteilten Einwilligung derartige Cookies auf dem jeweiligen Endgerät des Nutzers gesetzt werden.

Cookie Consent Tool

This website uses a so-called “Cookie Consent Tool” to obtain valid user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users when they visit the site in the form of an interactive user interface, where they can grant consent for specific cookies and/or cookie-based applications by checking the appropriate boxes. When the tool is used, all cookies and services requiring consent are loaded only if the respective user grants the corresponding consent by checking the appropriate boxes. This ensures that such cookies are set on the user’s device only if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, the storage, assigning, or logging cookie settings, this is done in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.

Another legal basis for the processing is Article 6(1)(c) of the GDPR. As the data controller, we are legally obligated to make the use of non-technically necessary cookies contingent upon the user’s consent.

Where necessary, we have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options for the cookie consent tool can be found directly in the corresponding user interface on our website.

11) Rights of the Data Subject

11.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data; please refer to the cited legal basis for the respective conditions for exercising these rights:

• Right of access pursuant to Article 15 of the GDPR;
• Right to rectification pursuant to Article 16 of the GDPR;
• Right to erasure pursuant to Article 17 of the GDPR;
• Right to restriction of processing pursuant to Article 18 of the GDPR;
• Right to be informed pursuant to Article 19 of the GDPR;
• Right to data portability pursuant to Article 20 of the GDPR;
• Right to withdraw consent pursuant to Article 7(3) of the GDPR;
• Right to lodge a complaint pursuant to Article 77 of the GDPR.

11.2 RIGHT TO OBJECT

IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR SPECIFIC SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

12) Retention Period for Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and—where applicable—the respective statutory retention period (e.g., retention periods under commercial and tax law).

When processing personal data based on explicit consent pursuant to Article 6(1)(a) of the GDPR, the data in question will be stored until you withdraw your consent.

If statutory retention periods apply to data processed in connection with contractual or quasi-contractual obligations pursuant to Article 6(1)(b) of the GDPR, such data will be routinely deleted upon expiration of the retention periods, provided that it is no longer necessary for the performance or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.

When processing personal data on the basis of Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

When processing personal data for the purpose of direct marketing based on Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.

Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.