But how do these colors work?

Red: In advertising, the color red is often used as an accent color (for example, in discount promotions). Red is a color that attracts attention and has a lively effect. Usually, the following things are associated with the color red: Energy, passion, danger, love, self-confidence. Likewise, the color red is said to stimulate the appetite of the viewer, as it stimulates the metabolism and blood pressure of the viewer.

Orange: Is a friendly color that, like the color red, evokes warmth and energy. Other associations are creativity and enthusiasm. In advertising, orange is increasingly associated with discount stores and inexpensive products.

Yellow: The color yellow is often associated with cheerfulness, hope and spontaneity. Yellow has an optimistic and cheerful effect. In advertising, yellow is often used to create a positive mood and to convey joie de vivre and optimism.

Green: Has a young and fresh vibe, as it is the color of hope and green is often found in nature. Likewise, green is associated with calm and balance and additionally conveys environmental awareness and closeness to nature. In America, for example, green stands for prosperity and stability, as the US dollar is also green.

Blue: Is very popular in advertising, as credibility, calm, trust and intelligence are associated with this color. Blue is most often used in insurance and finance. But blue is also popular for refrigerated products, as it is a cool color.

Purple: Positive emotions are associated with purple. Purple combines the passion and energy of red and the calm and serenity of blue. Often this color is associated with creativity, wealth, magic and spirituality.

Brown: Is an unpopular color that is unjustly underestimated. Brown is often associated with dirt. However, it is a natural color and gives the viewer a sense of stability, support and earthiness.

White: Is often thought of as innocence, purity and minimalism. Although white contains all the colors of the rainbow, to the eye it is the exact opposite. It is the absence of color. The color white can serve well as a base for more exciting colors. Combined with pastel shades, it is associated with spring and femininity.

Black: Brings elegance, power and perfection. It is popularly used when my wants to convey a sense of luxury and inaccessibility. Likewise, black is suitable for noble and modern products. Due to the high contrast, black is also suitable as a base for bright, luminous colors or gold and silver.

Gray: Is often considered dull, symbolizes neutrality and balance. It can be used to soften the appearance of other colors, or give a sophisticated touch to designs. It’s popular in corporate and minimalist designs due to its subtle elegance.

Pink: Although it is often associated with femininity, has a much broader spectrum of meanings. In its lighter shades, pink can be calming and is often used in products for relaxation and stress relief. Its brighter shades can convey fun, excitement, and youthfulness. It’s also associated with romance and love, making it a popular choice for Valentine’s Day and related themes.

Gold: Is traditionally associated with wealth, luxury, and prestige, is often used in high-end product marketing and branding. It can convey a sense of quality and timelessness, and it’s often used in awards and ceremonies to symbolize achievement and excellence.

Silver: Like gold, has connotations of luxury and high quality, but with a more modern, sleek, and high-tech feel. It’s often used in the marketing of electronics, luxury vehicles, and modern jewelry.