Does my business need a website? The answer is yes and here are 10 reasons why
If your business is running well without a website you might find yourself wondering: do I even need a website for my business? What’s even the point, if I’m already successful without a website? The short answer to the question “Do I need a website?” is yes. There has never been a better or more important time to invest in a website for your business. Having a website can be beneficial in many aspects. Not convinced yet? I’ve collected the top 10 biggest benefits you can receive from your website. Let’s dive in.
01. A website makes you look professional
“Globally, 71% of businesses have a website in 2023” – Forbes Advisor
Most customers think that a business with a website is more trustworthy and credible than a business with only social media profiles or no online presence at all. Before purchasing a product/service, customers like to do some research before making the final purchase. A professional and modern designed website gives your business more credibility and creates a first positive impression when a customer first finds you online.
You can see a website as a virtual storefront that reflects your brand identity and values. When customers can’t find you online, they may question the legitimacy and professionalism of your business.
02. You can clearly show what products and services you’re offering
A website makes it easy for you to showcase what you offer. You can showcase your products with high quality images, detailed product descriptions and customer reviews. This will not only be helpful for attracting new customers but also assists in upselling to existing ones. The more professional your website is set up, the more likely is it for customers to trust you enough to purchase from your business.
03. A great way to list awards, reviews and testimonials
Positive feedback and news on your business are a great way to stand out from your competitors. Your business got an award? Put that on your website. Your business got a certification? On the website it goes.
Establishing social proof is essential, builds trust and can be achieved with adding positive news, articles that mention your business, awards, certifications and reviews/testimonials on your website.
04. Generate new leads from your website
A website is not only for customers you already have – it’s a great way to attract new customers. With a website that is set up professionally and optimized for search engines, people will find your business based on their Google searches. Having an online presence will open up new doors to new customers.
05. Boost brand awareness
Your website can be included in all the marketing material and social media profiles you already have. Through including this, you might find yourself with more sales than before. When a customer wants to buy from you, they will start doing research about your business and your products. What’s a better way to provide this information than a website?
06. You become a source of information resource (=trustworthiness increases)
If your business is in a niche industry you can build your reputation as an authority in your field. Provide information through writing blog posts and link those to your landing page. You might think: Why would that be helpful? Let me tell you why. Potential customers are going to search online for common problems and products within your industry and it’s very likely that they will be finding one of your blog posts while doing the research and end up on your website.
07. Market expansion
This might seem like an obvious statement, but the internet is accessible from all around the world. This means that you can have potential customers all around the world too. You might need a little research on shipping costs and tax rates before you can set it all up, however the possibilities to sell worldwide are there.
08. Your business gains a 24/7 availability
Having a website means that your customers are always able to find you, no matter what time it is or where they are. Especially running an e-commerce website allows you to get sales even outside of business hours. It offers users to always be able to find information about your business and your products. Plus, by having a website you reduce your chance of losing customers to your competitors that are already online.
09. Develop a mailing list
When your website is all set up, you can add a registration form for your mailing list or newsletter. This will give you a big collection of potential customers that you can advertise to.
10. Easy access to customer service and product/service information
A website that’s online and accessible 24/7 gives your customers the possibility to get information all around the clock and even reach out to you in the middle of the night. Sure, they will get the answer the next day, however being able to reach your business is essential because it also gives your customers a feeling of safety when purchasing your products. Another great way to ensure customer service is implementing a live chat on your website. With that, users get an immediate response when facing an issue.
So, the question should not be “Why does my business need a website?” but rather “How can my business thrive without one?” A website is an essential tool for modern businesses and it provides the possibilities to a global audience, improving credibility and showcasing products and services. Want to know how much your website would cost you? Get a free estimate here. A business without a website is impossible nowadays. Your customers are online and your competitors are too.