Building a website is not just about creating a virtual represantation of your business; it’s about building a digital extension of your brand. To make sure that your website serves its purpose effectively, there are some certain key factors that you should consider before developing a website. 

01: Domain

Choose a domain that’s fitting with your business and make it easy to remember for your users. Your domain should have a connection to your brand/business, so the business name or your name would be ideal. Try to use a .com address because that’s the most common one and people rather trust a .com domain than something else. 

02: Hosting

Each hosting provider offers a certain kind of service packages with different freatures and levels of storage and security. Find a reliable hosting and choose the right package for your use case. Is it a small website? Then you don’t need the super mega pro package with 500GB of cloud storage. 

03: Technologies

If you’re building your website by yourself, take a second to think about what technology would be the best fit. What programming languages will you use, does using a CMS system would make sense? If you’re the developer and your client wants to make content changes after going online, a CMS is probably the best choice. If your website gets developed by a web developer, this step will be taken off your shoulders. 

04: Purpose

Write it down – what’s the purpose of the website you’ll build? 
Is it to showcase a business, is it a social platform or maybe an online shop? Write down the purpose and start building up from that.

05: Audience

Your target audience is a specific group that most likely wants to buy your product or sercixe and therefore these are the people you want to go to our website. Depending on what your business does, your target audience might be niche or broader. Figure out who the main audience is and build a website that will attract that. 

06: Sitemap

What content will you have on your website? Make a flow chart or a mind map to visualize the structure of your website. That helps with prioritizing what pages and content should go on the first level of the menu. 

07: Colors

Colors affect the whole look and feel of your website and they also affect how users feel while being on your website. 
With knowing what your purpose is, you’ll have it easier to choose the right colors. Find out how to choose the right color scheme for your website.

08: Layout

Start with roughly sketching out your website and think about what you want to show on the main page. 
It’s good to have the overall content being shown on the main page.
You can summarize subpages and display a teaser on the main site.